Privacy Policy

This Privacy Policy explains how the Elevate app (“Elevate”, “the app”, “we”, “us”) — published on the App Store and operated by Lightbox Studios — collects, uses, and shares information when you use it. Elevate is a workout tracking app for iPhone with an Apple Watch companion.

We've tried to write this in plain language. If anything is unclear, email support@elevatefitlab.com.

1. Information we collect

Account information

Elevate uses Sign in with Apple for authentication. When you sign in we receive an Apple-provided user identifier and, depending on your choice, your name and a (possibly relay) email address. We use this to create and secure your account. We do not receive your Apple ID password.

Training data you create

Data you enter in the app — programs, workouts, exercises, sets (weight, reps, RIR, rep quality, rest time), notes, personal records, body-weight entries, nutrition/macro entries, and similar — is stored in your account so it syncs across your devices and isn't lost.

Health & heart-rate data

If you grant permission, Elevate reads heart-rate data from Apple Health (HealthKit) during workouts so it can show heart-rate zones and attach per-set heart rate to your sets. When you use Elevate's AI coaching features (in-session cues, voice consultation, coach chat, or AI Coach's Take), summarized heart-rate context for the relevant set or session is included in the prompt we send to our AI model provider (Anthropic) so the coach can reason about how hard you actually worked. We do not use Health data for advertising and we do not sell it. You can revoke Health access at any time in iOS Settings → Health.

Camera & photos

With your permission, Elevate uses the camera (or a photo you pick from your library) for three features. Cardio console scanning runs Apple's on-device Vision OCR over a single frame to read time/distance/calories from a piece of cardio equipment's display — the frame is discarded immediately and nothing is uploaded. Video form analysis records a short clip you choose to capture or import, samples a small number of keyframes (typically three), and uploads those keyframes along with on-device pose-tracking data to our backend so the AI model provider (Anthropic) can produce written form feedback. The original video file stays on your device in the app's private storage and is not saved to your Photos library unless you explicitly export it. Meal photo estimation (AI Pro) lets you take or choose a photo of a meal; the image is downscaled on your device and sent to the AI model provider (Anthropic) so it can estimate the meal's macros. We don't store the meal photo on our backend beyond the transient AI request log described under “AI processing” below.

Microphone (voice consultation)

With your permission, Elevate uses the microphone during a voice consultation so you can speak your goals out loud. Audio is converted to text on your device using Apple's Speech framework — the raw audio never leaves your device and is not uploaded or stored. The resulting transcript is then handled like any other AI coach message (see “AI processing” below).

Photos you save inside Elevate

If you save PR celebration photos to Elevate, those images are stored only on your device using Apple's local app storage. They are not uploaded to our backend, not synced through Firebase, and not visible to other users. Deleting them inside the app removes them from your device.

Apple Watch sensor data

If you wear an Apple Watch during a workout, Elevate uses the Watch's motion sensors to estimate rep tempo, smoothness, and bar height for the set you're logging. The raw motion samples are summarized on the Watch into a small set of numbers (~30 fields) that travel to your iPhone over WatchConnectivity. When you use AI coaching, that summary may be included in the prompt sent to Anthropic so the coach can reason about how the rep moved.

Location (outdoor activity tracking)

If you start an outdoor activity (such as a run, walk, or ride) and grant location permission, Elevate uses your device's GPS to record that activity's route, distance, pace, and elevation — including while the screen is locked, so a workout keeps recording. This location data is stored only on your device in the app's local storage; it is not uploaded to our backend, synced through Firebase, or shared with other users or Anthropic. If you use the AI activity debrief (AI Pro), the summary we send describes pace, distance, elevation, and heart-rate context — not your raw GPS coordinates. You can revoke location access at any time in iOS Settings → Privacy & Security → Location Services.

Social features

Friends, cheers, and live workout presence are stored in Firebase and visible to people you've connected with. When you start a workout you can broadcast a live exercise list to your friends so they can cheer you on — you can turn this off via the in-app stealth toggle. Any cheers your friends send are stored under your account. You choose who becomes a friend via in-app friend requests; Elevate does not import or read your device contacts.

Subscriptions

Elevate's subscriptions (Basic and AI Pro) are sold as in-app subscriptions processed by Apple via StoreKit. We receive from Apple the fact that a subscription is active and its renewal status — we never receive your full payment-card details. Apple's handling of your purchase is governed by Apple's privacy policy.

Optional integrations

If you connect a music service (such as Apple Music or Spotify), that connection is used only to show and control playback inside the app, and is governed by that service's own terms and privacy policy. If you enable push notifications, we store a device push token to deliver them.

Diagnostics

We may collect basic crash and diagnostic information to keep the app stable. This does not include the contents of your workouts.

2. How we use information

• To provide the app: store and sync your training data, detect personal records, show progress insights, and power the AI “Coach's Take” analysis for Pro subscribers.
• To authenticate you and secure your account.
• To operate subscriptions and unlock Pro features.
• To send notifications you've enabled.
• To diagnose crashes and improve reliability.
• To comply with legal obligations and enforce our Terms.

We do not sell your personal information, and Elevate does not show third-party ads.

3. AI processing

Several Elevate features call our AI model provider, Anthropic, through our Firebase Cloud Functions backend:

• In-session coaching cues (AI Pro): when you complete a set, Elevate may send a payload describing that set (weight, reps, RIR, heart-rate window, motion summary, persona settings) and recent context so the coach can write a short, contextual cue.
• Coach chat and voice consultation (AI Pro): your typed message — or the on-device transcript of your spoken message — plus recent training context is sent so the coach can reply.
• Goal templates and program generation (AI Pro): the goals or program description you provide is sent so the model can return a structured plan.
• Video form analysis (AI Pro): three keyframe images plus pose-tracking data from the clip you submit is sent so the model can produce written feedback.
• Coach's Take (AI Pro): a periodic summary of your last ~90 days of training (exercises, set counts, weights, trends) is sent on a meta-analysis cadence — not on every session — so the model can write a written analysis.

We never send your name, email, or HealthKit identifiers in these payloads. Anthropic processes these requests as a sub-processor on our behalf and is contractually restricted from using your data to train their models.

We log each AI request to our backend (the user message, the context block, the reply, model + timing metadata) so we can debug, measure quality, and curate templates. These logs auto-delete 30 days after they're written via a Firestore TTL policy.

4. How information is stored and shared

Your account and training data are stored using Google Firebase on our behalf. We use service providers strictly to operate the app — Google (Firebase Authentication, Cloud Firestore, Cloud Functions, Cloud Messaging) for storage and delivery, Apple for authentication and StoreKit, and Anthropic as our AI model provider — and they may process your data only as needed to provide their service to us. We may disclose information if required by law or to protect the rights, safety, or property of our users or us. If Lightbox Studios is involved in a merger or acquisition, data may be transferred as part of that transaction, subject to this policy.

5. Data retention

• Your account, training data, and friend graph are retained while your account exists. When you ask us to delete your account, we delete or de-identify the associated data within 30 days, except where retention is required by law.
• AI coaching logs auto-delete 30 days after each call via a Firestore TTL policy.
• Backups taken in the normal course of operating the database may retain copies of deleted data for a short additional period (typically up to 30 days) before they age out.
• Locally-stored data (PR celebration photos, video files you recorded inside the app, music history) is retained on your device until you delete it inside the app or uninstall Elevate.

6. Your choices & rights

• Access & deletion: you can request a copy of your data or deletion of your account and data by emailing support@elevatefitlab.com.
• Health access: manage or revoke it in iOS Settings → Health → Data Access & Devices.
• Notifications: turn them off in iOS Settings → Notifications.
• Subscriptions: manage or cancel in your Apple subscription settings.

If you are in the EEA, UK, or Switzerland, you have the right to access, rectify, erase, or port your personal data; to restrict or object to processing; and to lodge a complaint with your local data protection supervisory authority.

If you are a California resident, you have the right under the CCPA/CPRA to know what personal information we collect about you, to delete it, to correct it, and to limit our use of sensitive personal information. We do not “sell” or “share” your personal information as those terms are defined under the CCPA/CPRA, and we do not use it for cross-context behavioral advertising. To exercise any of these rights, contact us at the support email above.

7. Children

Elevate is not directed to children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

8. International users

We operate in the United States, and our service providers may process data in the United States and other countries. By using the app you understand your information may be processed in countries with different data-protection laws than your own.

9. Changes to this policy

We may update this Privacy Policy from time to time. We'll change the “Last updated” date above and, for material changes, provide notice in the app or by other reasonable means. Continued use after an update means you accept the revised policy.

10. Contact

Questions or requests: support@elevatefitlab.com.